Sauti Sol, Sol Generation Records Limited and Keep Pace Africa Limited have announced a partnership in which they will introduce to the market Sauti Sol’s first ever product; PaceSol.
The product is the love child of the band’s love for great audio and Pace’s expertise in manufacturing brilliant audio hardware. Tuned by the maestros themselves, PaceSol earbuds deliver unrivaled sound quality, package in comfortable, easy to wear, water resistant, Bluetooth buds, which are trendy, durable and affordable.
“We wanted to create a product that sums us up as a group, part lifestyle, part active wear and part musical excellence,” said Bien of Sauti Sol.
“PaceSol is a product you can use anywhere and look good, and not compromise on your listening experience,” Chimano opined.
PaceSol is the first product in a range of future products to come from the partnership, and will focus on introducing unique but affordable tech products into the region.
From audio to wearable to mobility tech, the partnership is focused on providing global solutions for the African market that are conceptualized, built and made for Africa by Africans.
This partnership is a celebration of what African brands can achieve through collaborations. Coupling Sauti Sol and Sol Generation’s mantra of D.O.P.E (Discipline, Order, Passion and Excellence) and Keep Your Own Pace of Pace, the purpose of the product is to inspire Africans to make their moves in dope way while powered by our music, enjoyed through our product.
“Pace is pursuing more sustainable partnerships rather than promotional campaigns. To that end, we want our Partners to participate in the creative and designing of products.
This partnership with Sauti Sol is a dovetail as we share the same value and passion for delivering meaningful experiences. Therefore, we know that our fans and consumers will enjoy the Pacesol experience.” J Blessing, C.E.O, Keep Pace Africa Limited.
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